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Green, bio, eco, natural—we hear these words all the time, but what do they really mean? We all want the best for our families; marketing companies know this and are willing to pay big bucks for their products to sound green, but this is not always the reality. Don’t be fooled by buzzwords and catchy marketing; learn to protect yourself and your family from the dangers of greenwashing.
What is Greenwashing?
“Greenwashing” is a term describing the behavior of companies who try to position themselves as more environmentally friendly or healthy than they truly are. We hear more and more about companies that have our interests at heart and sell products that are made with “non-toxic” or “natural” ingredients, but many of these terms are unregulated, or don’t mean what consumers believe they mean. Greenwashing is all around us, and if you’re not careful, you may not be getting what you’re paying for.